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Preview for reference only: the final print may vary slightly.
Ascoli Piceno is known as the City of 100 Towers. During the Middle Ages, there were around 200: imposing symbols of the prestige, wealth and power of Ascoli's noble families.
For the 2026/27 season, Ezeta and Hummel celebrate this extraordinary heritage with a new jersey dedicated to Ascoli Calcio 1898.
The club's iconic black and white stripes are reimagined through an elaborate illustrated composition, bringing together medieval towers, bell towers, historic palaces and views of Piazza del Popolo.
Travertine, the distinctive stone that defines the historic city centre, inspires the jersey's colour palette, evoking the timeless elegance of a place known as the Salotto d'Italia - Italy's Living Room.
Completing the story is the Woodpecker, a thousand-year-old emblem of the Piceni people and a symbol of Ascoli Calcio. According to legend, this sacred bird of Mars guided the Sabines to the land where Ascoli would eventually rise.
Three identities, one visual language. A tribute to heritage, architectural beauty and black-and-white pride.
Ascoli. 100 Towers. One Jersey.

Shipping to Italy
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✈️ Express · 1–2 business days · 7.90 €
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WE ACCEPT RETURNS UNDER THE FOLLOWING CONDITIONS:
The return shipping cost is the responsibility of the buyer, who must send the item to our address. Once we receive the shirt, we will carry out a quality check to ensure it is in perfect condition and that the original tag is still attached.
If everything is in order, we will issue a refund equal to the value of the shirt (excluding any shipping costs).
Note: Returns will not be accepted for items that are damaged, used, or missing the original tag.
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Tax included. Shipping calculated at checkout
Preview for reference only: the final print may vary slightly.
𝑨𝑺𝑪𝑶𝑳𝑰. 𝟏𝟎𝟎 𝑻𝑶𝑾𝑬𝑹𝑺. 𝑶𝑵𝑬 𝑱𝑬𝑹𝑺𝑬𝒀.
ntroducing the new Ascoli calcio 1898 Fourth Kit 2026/27, created by Ezeta in collaboration with Hummelsport.
Inspired by Ascoli’s medieval skyline, the black and white stripes feature the city’s iconic towers, historic palaces and Piazza del Popolo.
At its heart, the Woodpecker, the ancient symbol of the Picene people and Ascoli Calcio.













Behind every Ezeta jersey lies a world of creativity, research, and meaning. Here are some insights into our process, our philosophy, and what makes us different.
Each Ezeta jersey is born from a deep creative process that combines storytelling, design, and cultural research. We don't just produce sportswear, we craft visual identities. Every graphic element holds meaning, and every color tells a story connected to the club or its territory.
It all starts with listening: we meet with the club, study its history, the city, symbols, rivalries, and from there we begin to craft a visual narrative. We use advanced graphic design tools, but also manual sketches, moodboards, and in-depth historical research.
Ezeta's creative core is represented by its founders, Enzo Contenta and Michele Paoletti, supported by a multidisciplinary team of designers, visual artists, and cultural researchers. Each jersey is the result of collective, artisanal, and visionary work.
We don't follow trends we anticipate them. Our approach blends the language of football with contemporary art and streetwear. Our jerseys are designed to be worn both on the pitch and in the streets, becoming true pieces of urban fashion.
The timeframe depends on the complexity of the concept, but each jersey takes several weeks of study, research, and prototyping. We don't do mass production each piece is made to measure, ensuring exclusivity and narrative consistency.









