Moving toward the hem, the story meets the water. Turquoise and aquamarine tones echo the clarity of the harbour, reinterpreted through a tone-on-tone artistic pattern that adds depth and movement to the whole jersey. Up top, the design turns essential instead, a landscape suspended in morning mist, built to let the composition breathe.

At the centre of the club's new crest stands the Portofino Lighthouse, an element that has always guided those arriving from the sea. From simple landmark to symbol: of ambition, of history, of the future of Portofino Football Club. An identity built around the most recognisable landmark of the territory.

The campaign was shot across the village's most iconic locations, to tell the jersey's story in its natural setting. The marina opens the visual narrative, moored boats and pastel facades in the background. Castello Brown, perched above the gulf on the promontory, adds historical depth and a sweeping view over the bay. Finally, aboard a yacht anchored in the bay, the jersey moves between sea and style, closing the story in the same spirit that inspired it: the timeless elegance of the Riviera.