SHOP PORTOFINO
PORTOFINO SPECIAL JERSEY
The Italian Riviera Becomes a Football Jersey
Portofino needs no introduction. For more than a century, it has stood as one of the world's most enduring symbols of the Italian Dolce Vita an icon of elegance, beauty and Mediterranean charm. Inspired by this timeless destination, the new Portofino Football Club Special Jersey transforms one of Liguria's most iconic landscapes into a story to be worn.
The colours of the portofino's riviera
The jersey comes to life through the iconic colours of Portofino's Piazzetta. Its renowned pastel façades are transformed into an illustrated panorama that wraps around the entire kit. The village's distinctive architecture blends seamlessly with maritime pines, cypress trees and Mediterranean vegetation, capturing the authentic essence of the Italian Riviera.
The Reflections of Portofino's Riviera
Every morning, the iconic façades of Portofino are reflected in the harbour's crystal clear waters. This captivating scene inspires the lower section of the jersey, where turquoise and aquamarine reflections are reimagined through an elegant pattern inspired by the sea's shimmering surface.
The upper section, by contrast, evokes the stillness of the early morning hours. A delicate tone-on-tone landscape, softened by the Riviera's morning mist, allows the club's new crest to emerge with understated elegance.
Portofino: The Natural Set
The campaign was photographed entirely in Portofino, in the very places that inspired the jersey's design. From the iconic Piazzetta and the picturesque harbour to the breathtaking views from Castello Brown and the crystal-clear waters of the Italian Riviera, every image captures an authentic fragment of the village. No reconstructed sets. No artificial backdrops. Just Portofino,its light, its colours and its unmistakable atmosphere.
Because this jersey doesn't simply tell the story of the Italian Riviera; it was born there, and photographed exactly where that story began.
The Lighthouse, Symbol of a New Identity
The new Portofino Football Club crest, designed by Ezeta in collaboration with Dan Knorris, marks the beginning of a new era for the club. The lighthouse becomes the defining element of the crest: no longer a simple graphic detail, but the symbol of Portofino, its history, and its enduring connection to the sea. A guiding light for generations of sailors navigating the Gulf of Tigullio, it now also represents the vision of a club looking confidently toward the future.
LOGO REBRANDING
