ULYSSES AND THE SORCERESS CIRCE
The SORCERESS CIRCE lived on the island of Eea, now known as the Circeo Promontory. Located in the Province of Latina, it is a unique and iconic place, a historical and naturalistic reference for the entire Pontine coastline.
Circe is famous in Greek mythology for her power to turn men into animals through the use of potions and spells with her magic wand. Symbol of seduction and female power, she was often associated with the image of the fatal and dangerous woman.
Omero recounts the encounter between Ulisse and the SORCERESS CIRCE in the tenth book of the Odyssey, an episode depicted on a famous 5th century B.C. vase attributed to Persefone. The links are inspired by the floral and Greek geometries that decorate this ancient vase.
THE ADVENTURE OF ULYSSES
AFTER LANDING ON THE PONTINE COAST, ULYSSES DECIDES TO EXPLORE THE ISLAND OF EEA. CIRCE LURES ODYSSEUS' COMPANIONS TO HER PALACE IN THE WOODS WITH HER SINGING, OFFERING THEM A RICH BANQUET SOAKED IN MAGICAL SUBSTANCES AND THEN TURNING THEM INTO PIGS.
HAVING DISCOVERED WHAT HAD HAPPENED, ULYSSES RUSHES TO THE AID OF HIS COMPANIONS. THANKS TO THE INTERVENTION OF THE GOD HERMES, WHO MAKES HIM IMMUNE TO MAGIC, ULYSSES PERSUADES CIRCE TO FREE HIS COMPANIONS AND NOT TO HARM THEM ANY MORE.
They spent a year with Circe and then resumed their journey to Itaca.
LOGO REBRANDING
The logo rebranding is developed in cooperation with the Modì agency. The new winged lion takes centre stage and merges with a shield shape. The wings protrude from the coat of arms, making it unique, and the word Latina is clearly visible at the top.
