When Sorrento Calcio unveiled their 2025/26 jerseys, they offered more than a new look – they told a story of craftsmanship, culture, and belonging. In doing so, they captured the attention of the football world – no small feat for a Serie C side rarely found in the spotlight.

The new home shirt reimagines Sorrento’s iconic red and black stripes through the refined lens of the region’s historic artisans. The design is inspired by the decorative craft of wood inlay for which the city is renowned, each line and pattern of the shirt mirroring the delicate precision of master craftsmen. At its heart, the five diamonds – taken from the club crest and the city’s coat of arms – reverberate with renewed reverence, their symbolism enriched by this tribute to centuries-old heritage. In contrast, the away kit draws from the sun-drenched citrus groves that cascade endlessly across hillsides above the Bay of Naples, infusing the design with the vibrant hues of ripened citrus. The elegant white base is no blank canvas, but a radiant echo of Mediterranean light, its soft embellishments evoking the artistry of hand-painted stone tables that grace local courtyards.

And the creative vision didn’t stop there. The launch campaign elevated the kits into the realm of poetry, with a visual homage to Torquato Tasso, the 16th century poet and famed son of the city. Smouldering camera work imbued the collection with the romantic and chivalric themes that define Tasso’s epic verse.

Behind it all is Ezeta, a brand for whom the template shirt is taboo. Since 2020, Ezeta have been crafting garments that are not just shirts but identities steeped in the history, culture, and mythical soul of the cities they represent. As Sorrento Calcio enters its third consecutive season in Serie C, the club may remain modest in stature, but in these jerseys, it wears the weight of its legacy with elegance – and ambition.