ULYSSES AND THE SORCERER CIRCE
The sorceress Circe lived on the island of Aeaea, today known as the Circeo Promontory.
Located in the Province of Latina, it is a unique and iconic place, a historical and naturalistic reference for the entire Pontine coast.
Circe is famous in Greek mythology for the power to transform men into animals through the use of potions and spells with her magic wand.
Symbol of seduction and female power, it has often been associated with the image of the fatal and dangerous woman.
Homer narrates the meeting between Ulysses and the sorceress Circe in the tenth book of the Odyssey, an episode which is depicted on a famous vase from the 5th century BC attributed to Persephone.
The links draw inspiration from the floral and Greek geometries that decorate this ancient vase.
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THE ADVENTURE OF ULYSSES
After landing on the Pontine coast, Ulysses decides to explore the island of Eea.
Circe attracts Odysseus' companions with her song to her palace immersed in the woods, offering them a rich banquet soaked in magical substances and then transforming them into pigs.
Having discovered what happened, Ulysses rushes to the aid of his companions.
Thanks to the intervention of the god Hermes, who makes him immune to magic, Ulysses persuades Circe to free her companions and not to do them any more harm.
They spent a year with Circe, then resumed their journey to Ithaca.
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THE REBRANDING OF THE LOGO
The rebranding of the logo is developed in collaboration with the Modì agency.
The new winged lion takes center stage and blends into a shield shape.
The wings protrude from the coat of arms making it unique and the Latina writing is clearly visible at the top.
